Craig Bida | chief marketing officer
Craig is an expert business, branding, and communications strategist with 20+ years experience creating economic and social value for leading global brands. This includes 11+ years in marketing and brand management at Procter & Gamble, and 4+ years as EVP at Cone Communications, a leading marketing and PR agency. Craig has worked with leading corporate and nonprofit clients including FedEx, Disney, Hilton Worldwide, Purina, Kenneth Cole, Northwestern Mutual, The National Park Service, Massachusetts Institute of Technology, Sierra Club, American Heart Association, the USO, and Farm Aid. Earlier in his career, Craig led planning and development of public/private redevelopment initiatives for the New York City Department of Housing Preservation & Development. Craig is a Senior Fellow in Social Innovation at Babson College. Craig earned a BA and MBA from Yale University, and an MA from the University of Vermont.
Todd Bida | board president
Todd is a business development and strategic partnership expert passionate about delivering great products and services that build strong economic & social value. He has 20+ years global experience identifying and building partnerships, and developing new revenue opportunities for Fortune 500, established, and startup companies. This includes business development and leadership roles at inStream Media, Atlatl Software, Upromise, and Lehman Brothers, and consulting work with a range of companies including Bell Canada, NCR, Kraft, and PepsiCo. Via groundbreaking partnerships with Procter & Gamble and Johnson & Johnson, Todd drove the growth of the Upromise college savings platform, which has helped 30 million Americans plan and pay for higher education. He also has 15+ years experience supporting startups through the Consulate of Switzerland, The Cleantech Open, and various Board of Director and Advisor roles. Todd earned a BA from Harvard University, and an MBA from Yale University.